Deanna Utroske

Deanna Utroske is one of the most respected critical thinkers in the beauty industry today. She's known globally for her fair-minded industry commentary, clear and concise explanations of complex issues, as well as for her candid analysis of the trends, movements, and innovations disrupting today’s beauty industry.

Former Editor of the daily news site CosmeticsDesign.com, Deanna is a globally sought-after expert on the business behind the personal care and cosmetics products that literally touch millions of people around the world every day. Deanna is available to cover topics spanning beauty, the CPG industry, thought leadership, and women in business. Her media appearances include Stylist, NewBeauty Magazine, Beauty Independent, Beauty Store Business Magazine, Yahoo! Finance, PBS Media Shift, and more. She is a welcome guest on several beauty business podcasts and is comfortable on camera, regularly producing live-to-tape interviews with industry insiders as well as her DU views video commentary series (#duviews on LinkedIn). And she’s has kept up with global speaking commitments during the pandemic via Zoom and video presentations.

Sub-specialties:

Deanna Utroske is available to comment on beauty topics, include:
• Indie beauty movement / entrepreneurship in beauty
• Clean, green, blue and natural beauty
• Beauty from within, skin care supplements, etc.
• Hygiene
• Wellness and self-care
• Pro-aging and menopause beauty
• Skincare
• Hair care
• Color cosmetics
• Bath and body care
• Oral care
• Waterless beauty
• Cannabinoid beauty
• Microbiome beauty
• Ingredient and consumer trends
• COVID-19’s impact on beauty
• Sustainability / product and packaging waste
• Refills and recycling
• and more

Deanna is a careful observer of ingredient makers, packaging companies, product manufacturers, brand leaders, and others working along the beauty supply chain. And, through that lens can discuss topics including:
• Biotechnology
• The (human) microbiome, probiotics, probiotics, postbiotics
• Specialty chemical industry
• Natural ingredients industry (wild, cultivated, fractions, extracts, biotech, etc)
• Sustainability topics
• Purpose-led business
• Industry transparency
• Packaging materials
• Water conservation
• Consumer Packaged Goods (CPG)
• Digital technologies
• DTC and retail
• and more

She’s also available to cover:
• thought leadership as a business/career strategy, tips and techniques, etc.
• business content strategy, e.g. blogging, social media, and video for B2B business
• women in business and women in media
• press release development and media outreach strategy