Jordan Ashley is an activist, writer, yoga teacher, Tedx speaker, entrepreneur, and founder of Souljourn Yoga, a US 501(c)3 nonprofit that creates transformational yoga retreats and teacher training programs to raise awareness and funds for young women and girl’s education around the world. Every one of Jordan’s retreats directly supports women and girls who are denied such essential human rights. She is an expert on yoga and wellness, regenerative / transformational travel, ethical tourism, and culturally immersive travel experiences.
In addition to service-based retreats, she leads Souljourn Yoga’s On the Ground Yoga Teacher Training, an empowering program for young women in Morocco, Rwanda, and around the world that makes yoga accessible to the entire community and promotes leadership values, peace building, and self-compassion. Jordan teaches girls and young women in the remote communities of the High Atlas Mountains in Morocco how to teach yoga and meditation, providing them with a much-needed confidence boost and powerful outlet for the stresses they face as the first generation of their families to receive a formal education.
Jordan first had a taste of global seva (Sanskrit word meaning selfless service) when she completed two study abroad programs. The first in Siem Reap, Cambodia where she taught English and women's self-empowerment through the Ponheary Ly Foundation. The other in Dharamsala, India where she lived with a Tibetan family and studied the community in diaspora. Between completing her 200 and 300-hour yoga teacher training, Jordan uprooted to Southeast Asia where she worked as a reporter focusing on NGO coverage for the Phnom Penh Post and also as a journalist in Bangkok, Thailand.
Jordan’s work has been featured by Yoga Journal, USA Today, Forbes, the Los Angeles Times, Marie Claire UK, Woman’s Day, Women’s Health, and more, and she’s been a guest on several top podcasts, including The Behavioral Corner, Kitchen Club, and Seek The Joy Podcast. She’s also a contributor to Yoga Journal.
Sub-specialties:
"Toxic wellness” culture
Breaking down the barriers of wellness culture
Yoga combats societal pressure
Yoga gives everyone access to wellness
Yoga as an individual and collective experience
Embodiment (when your internal world meets your external world)
Engagement with ourselves and others
Empowerment
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- Activism and advocacy
- Africa
- Education
- Entrepreneurship
- Feminism
- Gender-based violence
- Higher education
- Human rights
- Humanitarian
- International development
- Journalism
- Mental health
- Middle East and North Africa
- Philanthropy
- Reproductive health
- Spirituality
- Travel
- Women
- Women's empowerment
- Women's issues
- Women's leadership
- Work-life balance
- Youth
- Girls
- Indigenous Issues
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Are you an ethical traveler?
Yoga Journal [May 23, 2023] -
Can Yoga Be a Force for Good?
Country and Townhouse [December 6, 2022] -
What is Souljourn Yoga and why should you be trying it?
Marie Claire UK [October 22, 2021] -
NGOs And Namastes: An Interview With The Founder Of Souljourn Yoga
Forbes [May 31, 2020] -
5 AT-HOME MEDITATION TECHNIQUES AND YOGA POSES TO REDUCE PANDEMIC ANXIETY
Balance [March 23, 2020] -
The Entrepreneur – Jordan Ashley, Founder of Souljourn Yoga
Arcadia [February 25, 2020] -
Gorillas, chimps and downward-facing dog on Rwanda yoga tour
The Los Angeles Times [April 1, 2019] -
“Education is the gateway for equalising the playing field”
Business Leader [January 8, 2019] -
When Yoga Retreat Meets Social Activism
Robb Report [November 13, 2018] -
Girls' education and giving: how to create a global community
TedX [April 17, 2017]















