Dr. Linda Tuncay Zayer is Professor of Marketing and Acting Associate Dean, Faculty & Research at Loyola University Chicago. She has shared her expertise with 50+ media outlets in the areas of advertising, branding, and consumer behavior, particularly as it related to gender, men and masculinities, and consumer wellbeing. She has been featured most recently in the New York Times, Washington Post, and Forbes. She is the co-editor of the book Gender, Culture and Consumer Behavior and earned her PhD is from the University of Illinois, MBA from University of Notre Dame and B.S. from Indiana University. She also serves on the working group for gender equality as part of the United Nations Principles for Responsible Management Education initiative.
Sub-specialties:
Gender and marketing
Gender and advertising and media
Men and masculinity/masculinities
Gender portrayals/representation in advertising and social media
Gender equality/women's issues in business
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Happy? Sad? Stressed? How Drinking Became the Answer to Everything
New York Times [July 6, 2021] -
A Research Agenda for (Gender) Troubled Times: Striving for a Better Tomorrow
Journal of the Association for Consumer Research [April 2021] -
Burger King’s ‘Women Belong in the Kitchen’ Ad is Cautionary Tale
Washington Post [March 8, 2021] -
Men and Masculinities in a Changing World: Delegitimizing Gender Ideals in Advertising
European Journal of Marketing [January 2020] -
Gender, Culture and Consumer Behavior
Published book by Routledge (publisher) [2012]















